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Is Digital Marketing More of Science Than Art?

Rudy Heinz (2019-09-17)

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How to Drive More Sales Ready Leads with Digital -; Is Digital Marketing art or science? This question has been hovering around the minds of business owners and marketers for a long time. Moreover, debates and discussions have also been taken place regarding this on a regular basis. Marketing has been evolving since ages and its evolution is Digital Marketing which has gained a lot of popularity among the businesses and marketers.

Digital Marketing is technology-based marketing wherein the businesses promote and advertise the products and advertise their products and services to target their audience through digital mediums. There always been a conception and topic of discussion between marketers that is Digital Marketing is an Art or a Science?

Well, there is a clear-cut answer to this question and that is Digital Marketing is the amalgamation of both the art as well as science. Just like a coin has two sides, in the same way, Digital Marketing has two aspects. The first one is science and the other one is art. Digital Marketing needs an artistic vision to produce captivating content and scientific data & analytics to set your future strategies.

Digital Marketing as an Art

Digital Marketing understands human behaviour and targets the interested audience for marketing. The marketers create a buyer persona where all the likes and dislikes of the target audience are taken into consideration. During this process, the marketers create a picture of their target audience. The ideology that is used here is definitely an art as it requires virtual thinking and imagination that is based on the assumption on research and analysis.

After the target audience is decided, the marketers try various methods to reach out to them. They create campaigns that consist of content and design which are the general requirements of art. The artistic aspect of Digital Marketing makes your brand unique and extraordinary. It is the blend of stunning design, captivating content and perfect execution.

Digital Marketing as a Science

Although creativity plays a vital role in the marketing campaigns, however, it is also a fact that the result is driven by data. The only way to develop an accurate buyer persona is through the study of the audience. After some testing, the buyer personas are then framed again with more precise information. Hence, without the data, accuracy is not possible.

As a result of this, Digital Marketers takes the importance of Analytics into consideration and uses A/B Testing to determine what changes in the campaigns should be made to achieve better and profitable results. The data and analytics act as an ocean of information when it comes to figuring what is working and what is not and how to allocate the funds across the media channels to make the results more profit-oriented.


When it comes to creating a successful digital marketing campaign, creativity and logic, both play a significant role. You cannot ignore any of the two. Digital Marketing is an art or science is a debate that has been carried forward over the years. But the clear-cut answer is that Digital Marketing contains both aspects, scientific as well as artistic.

I am an avid Blogger on Digital Marketing who loves writing on Search & Content Marketing. I put my Digital Marketing learnings into words to help aspiring digital marketers to stay updated with recent trends and updates of Digital Marketing.

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