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What is Search Engine Optimization?

Isidro Edmunds (2019-08-27)

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SEO stands for search engine optimization, it describes the procedure generating traffic for free from the natural searches on search engines like Google, Yahoo and Bing. SEO is blanket term that can be used the technological components of making a site rank well in search engines to improve the amount of visitors to a internet page.
SEO is not simply about creating internet sites that is optimized for search engines, it is about producing websites that are fast, reliable, informative & therefore useful for all different users of your website. Search engines like Google use your website exactly like a human does , they read content, click links, take a look at the images and navigate aroundyour website using the navigation means you provide to visitors.
By improving your SEO you not only improve your position in search engines you also increase your number of potential customers and frequency of customers and improve how much time they spend on your website.

Why do websites need SEO?
Almost all traffic in virtually any large traffic websites is from the three major search engines – Google, Yahoo & Bing. Search Engines have become the main discovery solution to find sites for potential clients. Your prospective customers use these search engines to find content, products, services, information & anything else they could potentially require because of this we should aim to assist them with this.
Search Engines are much like roads that you drive on to visit around in real life, they help users to find places similarly like search engine links visitors to find websites, if there are no highways to where you 're going it is difficult to get to where you want to go.
Search Engine Optimisation is usually the cheapest form of marketing available and offers a high rate of return on investment compared to other styles of marketing and advertising as there is no ongoing cost per customer acquisition and the huge benefits are can last for many years. Unlike other marketing means it may take a while until you begin to see these advancements in traffic though.
Without Search Engine Optimization you can still get small amounts of traffic from Search Engines. Although the amount of traffic you get with search engine marketing will be larger than without it. Search Engines (SE’s) like Google are incredibly smart and have adapted to draw out the most information possible from your website and even without SEO they can still do this. But with SEO they can understand and find out more of your website to make sure your website to rank higher in results and shows up in much more search engine searches which when put together brings about a higher number of traffic than before.

May I do the SEO myself?
Simple answer yes, anyone can do search engine optimization. However the visitors achieved will never have the same number of traffic if instead you used someone like me - Somerset SEO Specialists with years of experience. There are however a lot of free sites like this which offer free or low cost tips & tricks, which is ideal for low budget start-ups and people wanting to learn SEO.
Any SEO techniques you execute yourself have to be done so meticulously, there is absolutely no cookie-cutter way to bettering traffic. Search engine optimization strategies have to be adapted overtime depending on results they achieve. You can have two similar websites but the strategy required can be greatly different. Poorly carried out SEO can potentially have a detrimental impact on your traffic also; spam-like link building & keyword stuffing can reduce the worthiness of your site in Google, Yahoo & Bing and even get you blacklisted to ensure none of your links does not rank in those search engines.

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