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A Skincare Brand To Ponder
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ISSN: 19915837
A Skincare Brand To Ponder
Santiago Pyle (2019-05-01)
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Search any where, search anywhere, and you will see that there are obviously well over a thousand skincare brands in the market now. There are so many choices, picking the correct skin care items may be a bit overwhelming. I am going to assist you to narrow down the list by applying a simple filter of what might be critical in choosing skin care products. We can eliminate nearly all of the brands with making sure the items are created by a brand that is; owned independently, are free of toxins, and are cruelty free. These are universal values that we all have in common and we all support from a business.Independently-owned brands are brands that haven’t taken any outside capital in exchange for a percentage of ownership of the brand. These brands are usually refered to as Indie brands. There are numerous Indie brands around the nation that exist on a small basis due to their smaller size. Plus there are a few Indie brands which are forcing the trend and have succeeded into a nationwide presence. There are additionally one or two Indie brands that are pursuing the prize of being globally-traded. One such brand in the Indie vertical is Russell Organics. The brand is succeeding across all beauty channels from mass to luxury. Russell Organics is also internationally traded, with a publicly stated target of becoming the only globally traded Indie brand. If selecting an Indie brand beware of hidden outside investors. We have checked, and almost all of the larger so-called Indie brands has taken outside investors.
The following criteria for selecting a good skin care product is it being toxin free skin care free. What does this truly mean? There are thousands of chemicals, botanicals, emulsifing ingredients, and extracts used to make products. Several of these ingredients may be synthetic chemicals which have been shown to be toxic to people and to the environment. Russell Organics is leading the Clean Beauty trend by not using toxic ingredients and by completely disclosing every ingredient in every product. Search for yourself. Check the products. Do you notice ingredients listed as perfume? Did you know that perfume may have over 800 chemicals and you would never know which ones? Talk about a scary situation. Did you ever enter into a room and smell a perfume and immediately have water eyes and begin to sneeze? These are the harmful chemicals that can also be hiding in your skincare products. A wonderful resource to investigate on ingredients is Environmental Working Group that has made a robust compilation of ingredients and listed their level of toxicity.
The last criteria is the brand being cruelty free. What does cruelty-free really mean? There is common confusion regarding the phrase. Let us begin by clarifying that to be cruelty-free, the brand needs to be a vegan brand. That means no animal derived ingredients like milk, honey, beeswax are never used in any product. That eliminates at least 90 percent of the brands in the market. The other criteria for being cruelty-free is having never tested products on animals. Every one of the global mass beauty brands have tested on animals. This lust for profits at the expense of killing animals is inexcusable and shouldn’t be supported by purchasing their products.
In closing, these simple primary filters will assist you to narrow down the list of selections to those brands that are worthy of your support. From there it may be an easy process of selecting the proper skincare product for your skin type.
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