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The Skincare Brand To Think About
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ISSN: 19915837
The Skincare Brand To Think About
Glenda Finnis (2019-05-03)
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Go any where, look anywhere, and you may see that there are obviously over a thousand skincare brands on the market now. There are so many options, picking the right skin care products can be a little overwhelming. We are going to help you to filter the list by applying a simple filter of what might be critical in choosing skin care products. We can eliminate nearly all of the brands with making sure the items are from a brand that is; independently owned, are toxin-free, and are cruelty-free. These are key values that we all have in common and we all support from a business.Independently-owned brands are brands that have not received any outside capital in exchange for a perecent of ownership of the brand. These brands are typically known as Indie brands. There are numerous Indie brands across the nation that operate on a limited basis due to their small size. Plus there are a few Indie brands which are forcing the movement and have succeeded into a nationwide existence. There are also one or two Indie brands that are pursuing the prize of becoming globally-traded. One such leader in the Indie vertical is Russell Organics. They are selling across all beauty channels from mass beauty to prestige. Russell Organics is also internationally traded, with a publicly stated goal of being the only globally traded Indie brand. When choosing an Indie brand be cautious of non-disclosure of external investors. We have researched this, and nearly every one of the bigger so-called Indie brands has taken outside investors.
The next criteria for choosing a great skin care brand is it being toxin-free. What does this actually mean? There are thousands of chemicals, botanical ingredients, emulsifing ingredients, and extracts used to make products. A large percent of these ingredients may be synthetic toxins that have been proven to be toxic to humans and to the environment. Russell Organics is leading the Clean Beauty movement by not using toxic ingredients and by entirely listing every ingredient in every product. Check on your own. Check the labels. Do you see ingredients listed as parfum? Did you know that fragrance may have over 700 chemicals and you wouldn not ever know which ones? Talk about a dangerous situation. Did you ever walk into a room and smell a fragrance and immediately have water eyes and start to sneeze? Those are the harmful chemicals that may be also be hiding in your skin care products. A fabulous resource to investigate on ingredients is Environmental Working Group which has made a deep database of ingredients and listed their level of toxicity.
The last criteria is the company being cruelty free. What does cruelty-free mean? There is a lot of confusion regarding the term. Let’s begin by identifying that to be cruelty free, the brand is required to be a vegan product. That requires no animal derived ingredients like milk, honey, beeswax are never used in any product. That removes at least 80 percent of the brands in the market. The other issue for being cruelty free is having never tested products on animals. Every one of the global mass beauty brands have tested on animals. This chasing of profits at the expense of killing animals is inexcusable and shouldn’t be supported by using their products.
In closing, these basic primary filters will assist you to narrow down the list of choices to those brands that are worthy of your support. From there it will be an easy option of choosing the right skin care product for your complexion.
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