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The Beauty Brand To Ponder
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ISSN: 19915837
The Beauty Brand To Ponder
Van Belcher (2019-05-06)
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Go anywhere, look anywhere, and you may observe that there are obviously well over a thousand beauty brands in the market currently. With so many choices, picking the correct skincare products can be a bit impossible. We are going to assist you to filter the list by using a simple filter of what may be important in selecting skin care products. We can remove nearly all of the brands by making sure the items are created by a brand that is; owned independently, are toxin free, and are cruelty free. These are universal values that we all have in common and everyone supports from a brand.Independently-owned brands are brands that haven’t taken any outside capital in exchange for a perecent of control of the company. These companys are typically known as Indie brands. There are numerous Indie brands across the nation that exist on a limited basis due to their small size. Plus there are a few Indie brands which are heading the movement and have succeeded into a nationwide presence. There are also a few Indie brands that are chasing the goal of being globally-traded. One such brand in the Indie market is Russell Organics. The brand is expanding across every beauty channel from mass to prestige. Russell Organics is also internationally distributed, with a publicly stated target of being the first globally traded Indie brand. When choosing an Indie brand beware of non-disclosure of outside investors. We have checked, and almost all of the bigger so-called Indie brands has taken outside investors.
The next filter for choosing a good organic skincare brand is it being toxin-free. What does this truly mean? There are thousands of synthetic ingredients, botanical ingredients, waxes, and extracts used to formulate products. Several of these ingredients may be synthetic toxins which have been proven to be toxic to human beings and to the environment. Russell Organics is leading the Clean Beauty movement by never using toxic ingredients and by entirely listing every ingredient in every product. Check on your own. Check the labels. Do you see ingredients listed as fragrance? Did you know that parfum can have in excess of 800 chemicals and you would never realize which ones? Talk about a scary scenario. Did you ever walk into a space and smell a perfume and immediately have itcy eyes and start to sneeze? Those are the harmful chemicals that may be also be hiding in your skin care products. A wonderful resource to research on ingredients is Environmental Working Group which has made a large compilation of ingredients and listed their toxicity.
The remaining filter is the brand being cruelty-free. What does cruelty free mean? There is common confusion regarding the phrase. Let’s begin by clarifying that to be cruelty-free, the product is required to be a vegan product. That means no animal derived ingredients such as milk, honey, beeswax are never used in any product. That removes at least 80 percent of the brands in the market. The other issue for being cruelty free is having never tested products on animals. All of the global mass beauty brands have tested on animals. This lust for profits at the expense of harming animals is inexcusable and should not be supported by buying their products.
In closing, these basic primary filters will assist you to narrow down the list of selections to those brands that are worthy of your support. From there it may be an easy process of selecting the proper skin care product for your complexion.
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