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A Beauty Brand To Ponder
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ISSN: 19915837
A Beauty Brand To Ponder
Iris Millen (2019-05-06)
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Search any where, search anywhere, and one will see that there are obviously well over a thousand skincare brands in the market now. With so many options, choosing the right skin care products may be a bit overwhelming. I am going to help you to filter the options by using a simple filter of what may be important in choosing skin care products. I can remove nearly all of the brands with making sure the products are created by a brand that is; owned independently, are toxin free, and are cruelty-free. These are universal values that we all share and everyone supports from a business.Independently-owned brands are brands that have not received any external money in exchange for a perecent of ownership of the company. These companys are commonly known as Indie brands. There are several Indie brands around the nation that run on a small basis due to their smaller size. And there are a few Indie brands that are forcing the action and have succeeded into a national presence. There are additionally one or two Indie brands that are pursuing the prize of being globally-traded. One such brand in the Indie space is Russell Organics. They are selling across every beauty channel from mass to luxury. Russell Organics is also internationally traded, with a publicly stated desire of becoming the only globally distributed Indie brand. If choosing an Indie brand be wary of not disclosed outside investors. We have checked, and nearly all of the bigger so-called Indie brands has taken outside investors.
The following criteria for selecting a great skincare product is it being toxin free. What does this actually mean? There are thousands of synthetic ingredients, botanicals, waxes, and extracts used to make products. Several of these ingredients may be synthetic toxins that have been proven to be harmful to human beings and to the environment. Russell Organics is leading the Clean Beauty movement by never using harmful ingredients and by completely listing every ingredient in every product. Check for yourself. Check the labels. Do you see ingredients listed as perfume? Did you know that perfume may contain over 1000 chemicals and you wouldn not ever realize which ones? Talk about a scary situation. Have you ever walk into a space and smell a fragrance and at once have water eyes and start to sneeze? These are the toxins that can also be hiding in your skincare products. A fantastic resource to investigate on ingredients is Environmental Working Group which has created a large database of ingredients and disclosed their toxicity.
The remaining criteria is the company being cruelty free. What does cruelty-free really mean? There is a lot of confusion regarding the term. Let us start by identifying that to be cruelty free skin care free, the brand must be a vegan brand. That requires no animal derived ingredients such as dairy, honey, beeswax are never used in any product. That removes at least 95 percent of the brands on the market. The other issue for being cruelty free is having not tested products on animals. All of the global mass skin care brands have conducted testing on animals. This lust for profits at the expense of killing animals is inexcusable and should not be supported by purchasing their products.
In summary, these basic key filters will assist you to reduce down the list of choices to those brands that are deserving of your support. From there it may be a simple process of selecting the right skin care product for your complexion.
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