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The Beauty Range To Think About
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ISSN: 19915837
The Beauty Range To Think About
Thanh Turpin (2019-05-06)
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Search anywhere, search anywhere, and you will notice that there are obviously well past a thousand beauty brands on the market now. With so many choices, choosing the correct skincare products may be a little impossible. I am going to help you to filter the options by applying a simple filter of what might be critical in choosing skincare products. I can eliminate most of the brands by making sure the items are created by a brand that is; owned independently, are free of toxins, and are cruelty free. These are important values that we all have in common and we all support from a brand.Independently-owned brands are brands that haven’t taken any outside money in exchange for a perecent of control of the company. These brands are usually refered to as Indie brands. There are numerous Indie brands around the nation that run on a limited basis because of their smaller size. And there are a few Indie brands which are heading the movement and have scaled up into a national existence. There are additionally a few Indie brands that are pursuing the goal of being globally-traded. One such leader in the Indie vertical is Russell Organics. The brand is selling across all beauty channels from mass to prestige. Russell Organics is also internationally distributed, with a publicly stated target of becoming the only globally traded Indie brand. When choosing an Indie brand be cautious of not disclosed external investors. We have checked, and nearly all of the bigger so-called Indie brands has received outside investors.
The following filter for selecting a great skin care brand is it being toxin free skin care-free. What does this actually mean? There are thousands of synthetic ingredients, botanical ingredients, emulsifing ingredients, and extracts used to formulate products. Several of these ingredients may be synthetic chemicals that have been proven to be toxic to humans and to the environment. Russell Organics is leading the Clean Beauty trend by not using harmful ingredients and by completely disclosing every ingredient in every product. Check for yourself. Check the labels. Do you see ingredients listed as perfume? Did you know that fragrance can have over 700 chemicals and you wouldn not ever realize which ones? Talk about a dangerous situation. Did you ever enter into a space and smell a parfum and at once have water eyes and begin to sneeze? These are the harmful chemicals that may be also be lurking in your skincare products. A great resource to check on ingredients is Environmental Working Group which has made a large compilation of ingredients and listed their level of toxicity.
The remaining criteria is the company being cruelty free. What does cruelty free really mean? There is frequent confusion regarding the phrase. Let us start by clarifying that to be cruelty-free, the product is required to be a vegan brand. That requires no animal derived ingredients like dairy, honey, beeswax are never used in any product. That eliminates at least 95 percent of the brands on the market. The other criteria for being cruelty-free is having not tested products on animals. Every one of the global mass skin care brands have tested on animals. This lust for profits at the expense of harming animals is inexcusable and shouldn’t be supported by buying their products.
In summary, these simple primary filters will assist you to reduce down the list of choices to those brands that are deserving of your support. From there it may be an easy process of selecting the right skincare product for your skin type.
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