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The Skin Care Range To Consider
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ISSN: 19915837
The Skin Care Range To Consider
Karol Kayser (2019-05-07)
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Travel anywhere, look anywhere, and one may observe that there are literally well past a thousand beauty brands on the market currently. There are so many choices, choosing the right skincare items can be a little impossible. We are going to assist you to narrow down the list by applying a simple filter of what might be important in selecting skin care products. I can remove most of the brands with making sure the items are from a brand that is; owned independently, are toxin-free, and are cruelty free. These are important values that we all have in common and everyone supports from a business.Independently-owned brands are brands that haven’t taken any outside money in exchange for a percentage of control of the company. These brands are typically known as Indie brands. There are many Indie brands across the market that operate on a limited basis due to their small size. Plus there are a few Indie brands that are forcing the action and have succeeded into a national existence. There are also a few Indie brands that are pursuing the prize of being globally traded. One such brand in the Indie vertical is Russell Organics. They are succeeding across all beauty channels from mass beauty to prestige. Russell Organics is also internationally traded, with a publicly stated target of becoming the first globally distributed Indie brand. When choosing an Indie brand be cautious of non-disclosure of external investors. We have researched this, and nearly all of the bigger so-called Indie brands has taken external investors.
The next filter for selecting a good skin care product is it being toxin free skin care free. What does this really mean? There are thousands of synthetic ingredients, botanicals, waxes, and extracts used to make products. Several of these ingredients may be synthetic chemicals which have been proven to be harmful to people and to the environment. Russell Organics is leading the Clean Beauty movement by not using harmful ingredients and by entirely disclosing every ingredient in every product. Look on your own. Look at labels. Do you notice ingredients listed as parfum? Did you know that parfum can contain in excess of 900 chemicals and you would never realize which ones? Talk about a dangerous situation. Did you ever walk into a space and smell a perfume and at once have itcy eyes and start to sneeze? These are the harmful chemicals that may be also be lurking in your skincare products. A wonderful resource to research on ingredients is Environmental Working Group which has created a large database of ingredients and highlighted their toxicity.
The last criteria is the company being cruelty-free. What does cruelty free really mean? There is common confusion about the phrase. Let’s begin by identifying that to be cruelty free, the product must be a vegan product. That requires no animal derived ingredients like dairy, honey, beeswax are never added in any product. That removes at least 95 percent of the brands in the market. The other criteria for being cruelty-free is having never tested products on animals. Every one of the global mass cosmetic brands have conducted testing on animals. This lust for profits at the expense of harming animals is inexcusable and shouldn’t be supported by purchasing their products.
In summary, these simple primary filters will help you to narrow down the list of choices to those brands that are worthy of your support. From there it will be an easy option of selecting the right skin care product for your skin type.
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